A breast cancer diagnosis happens every 20 seconds.1 That means, by the time you’ve finished reading this article, about 6 women around the world would be newly diagnosed with breast cancer. When it comes to breast cancer, early diagnosis and treatment is vital, as it saves lives. With breast cancer affecting both women and men, everybody is encouraged to do self-breast exams #Every30Days.2

1 in 28 South African women will develop breast cancer in their lifetime. Breast cancer is the form of cancer that affects women the most, followed by cervical cancer.

Breast cancer treatments

Since 2008, there has been a 22% increase in new breast cancer diagnosis.2 Even with the rise, the breast cancer death rate has dropped, mainly because of early diagnosis and the development and advancement of life-saving cancer treatments.2

Developing new breast cancer treatments is a process that takes decades to complete. In the pharmaceutical sector, it is well-known that out of 5 000 medications in development and trials, only one treatment will make it to the market.

With this rigorous testing process, it’s crucial for researchers to understand the disease, before treatments reach clinical trials and submitted for approval.


Reach for Recovery is a support programme that supports more than 5 500 breast cancer patients each year.Together with Roche, they’re launching their new breast cancer initiative, #GiveYourBraForBreastCancer.

This initiative encourages the public to donate their pre-loved bras to help breast cancer survivors. All proceeds will be donated to help survivors receive a prosthetic breast and bra. For every bra donated, Roche will donate R10 to the initiative.

With this campaign, Reach for Recovery will be able to help more survivors restore the natural appearance of the breast. The organisation supports patients across 137 treatments and 6 provinces.

The prosthetic breast maintains body balance,3 and helps survivors deal with the trauma of their cancer treatment.The organisation also provides survivors with a cushion for under arm comfort and a bag used for the port-au-vac drain.

“Good quality mastectomy bras are an everyday necessity for survivors of breast cancer who choose to use an artificial breast following surgery. Bras help with the healing process and empower survivors to return to a normal lifestyle. #GiveYourBraForBreastCancer is a unique, meaningful initiative to donate bras and in turn, give women who have had a mastectomy a special bra for free,” said Stephné Jacobs, Reach for Recovery chairperson.

Be part of the #GiveYourBraForBreastCancer initiative and drop your pre-loved bras in the boxes at oncology practices and in State hospitals.

For more information or press related queries, please contact Chiara Di Rago chiara@gullanandgullan.com or call +27 11 887 6591.